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Poster Design
If You've Got It Flaunt It
A good poster design can make or break the effectiveness of your advertising campaign. Strong designs will be remembered in years to come, while a bad design can be forgotten in seconds. Our rules we stick to are:
1: Keep it simple
Over complicated, over populated and busy poster designs can turn readers off. If it’s too difficult to get the info you need from a poster most people will just give up. We’re all too busy to spend time gawping at a confusing poster when the next one along is super-easy to understand.
2: Make your headline the star
Your headline should always stand out, seek attention and be easy to read quickly. After all, it is the main part of your message. Will your headline be funny? shocking? or ask a question?
3: Brand Brand Brand
Out of Home is a great medium to hardwire your brand identity into your prospective customer’s minds. Make sure your logo, and brand ID are clearly implemented in your ad. No tiny logos in the corner or subtle references to who you are… Shout your brand!
4: What else to say?
Don’t make your body copy too wordy (copy is what designers call text). Remember, lots of your audience will be passing your poster in a vehicle. This means that they’ll only get a small window of opportunity to read what’s on your poster. As a general rule try to keep your total word count for body copy under 10.
5: Give it context
If you see the name of your town or city in a poster, it’ll make you pay more attention. In fact, ads are 20% more effective when they’re contextually relevant, so add in a detail that speaks directly to your audience to maximise results.
Ready to take your business to the next level with a professional? Contact us today and learn more about the services we provide.
posters by rainbow
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Common Questions
How long will my poster last?
Our posters are printed using the very best reprographic process offering extremely high quality, super value results. Our posters will give a very long indoor life, up to several years in many situations. Outdoor life can be up to several months depending on the site and it’s exposure to direct weathering, particularly U.V.
Customers should also consider the paper type that may suit their purpose, a thicker 170gsm or 250gsm weighted paper with a UV coating will be more expensive but will outlast an uncoated budget 90gsm 100 fold. Most customers accept that posters are to be used in temporary or semi-permanent situations. We can discuss technical specification of your posters by telephone call or email.
What Print Sizes do you offer?
The most common sizes for posters are:
A0 = 841 x 1189mm - 33⅛ x 46¾ inch
A1 = 594 x 841mm - 23⅜ x 33⅛ inch
A2 = 420 x 594mm - 16½ x 23⅜ inch
Although all other ‘A’ sizes can be supplied if requested.
Can I order multiple different designed posters at the same time?
Yes, but each design needs it’s own quote generating and will be classed as separate jobs.
For instance if you require 100 posters you cannot have 50 of one design and 50 of another.
What is your minimum order?
Our minimum order is 10 items (e.g. 10 posters).